The 15th lakh unit of Mahindra Bolero Pick-up range rolled out of the Kandivali in Mumbai earlier today. For the brand, and the model, the production milestone is another feather in the cap.
Mahindra has always been focused on SUVs and pick-ups, and firmly stayed away from hatchbacks and saloons. This focused dedication has also helped Mahindra gain brand visibility is a SUV and pick-up manufacturer. In its quest to serve the segment well, the auto manufacturer has evolved over the years to improve on features.
Mahindra pick-up range finds utility in a range of applications. These include delivery of agri products, dairy, consumer goods, construction equipment, logistics, fisheries, cash vans and other efforts.
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Rajan Wadhera, President - Automotive Sector, Mahindra & Mahindra Ltd. said, "This is a proud moment for us as the Bolero pick up range crosses the 15-lakh milestone. We would like to thank our customers for their support which has enabled the brand to grow from strength to strength.
This achievement is a testament to our customers' belief in the brand. Today, Mahindra has the most extensive range in this segment and has set new benchmarks in style, comfort, convenience, technology, and offers best-in-class value and efficiency to our customers."
He added, "Being the leader in the pick-up segment for over two decades, we have made our systems and processes robust to understand and address the evolving needs of our customers. In fact, we keep introducing new products and technologies at regular intervals to enable our customers to progress in life."
Mahindra Bolero pick-up range includes 4 major offerings - Bolero Pick Up, Bolero Maxi Truck, Bolero Camper, and Imperio. As intended, each product is designed to cater to specific customer needs. Bolero pick-up variants include 4WD, CBC, CNG, and custom options to meet customer requirement.
With the pick-up segment in India largely catering to commercial interests, Mahindra's pick-up range meets a myriad of cargo transportation demands. This is where it's utility is most appreciated as opposed to overseas markets wherein a pick-up is as popular as a personal vehicle as in other segment offering.